Socialized Customer Value Research Based on the Delicious Food Sharing Community

At present, the research on customer value is mainly divided into three aspects, One of which is based on the opinion of customers’ being the center of the value evaluation from the buyer's perspective ; another of which is based on the opinion of the enterprises’ being the center from the sellers’ view; the other of which is the interactive customer enterprise value research from translocation perspective . Basing the discussion about the customer – enterprise mutual influence on the three hierarchical customer value model , the thesis author summarizes the customer value of delicious food sharing community and proposed that the social media focus on customer value theory composed of the recommended value, co-produced value and value traded . Through the analysis of 280 copies of questionnaires , she has verified the correctness of the three – level theory of customers’ value in the delicious food sharing community and its related regulating variables. Finally the author uses the three level customer value model to give suggestions to the delicious food sharing community and social & delicious food e-businessmen according to the social food web site management at present.